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Insights
Welcome to our Startup-Ideation Insight Series—a no-nonsense guide for founders who dare to disrupt. Whether you’re just launching or ready to amplify your startup’s innovation, we’re here to break down the essential steps, share real-world stories and deliver actionable insights to help you navigate the journey from bold idea to game-changing execution.
A Robust Networking Ecosystem
In the evolving landscape of startups, one truth remains timeless: a robust network is your most valuable asset. For future-forward...
Aug 19, 20242 min read
"Faster, Better, Cheaper" Is Holding You Back
Remember when words like “faster,” “better,” “cheaper,” and “smarter” were banned from our vocabulary on Madison Avenue? Those words were...
Aug 8, 20242 min read
Why Startups Fail
What sets some startups apart from others? It's because they aren't merely filling a gap but they are envisioning a company of the future.
Aug 1, 20242 min read
Prompt Engineering Will Be Like Typing
Prompt Engineering is a novel skill that is not well understood now. But soon, it will be as common as typing.
Jul 24, 20243 min read
Future of the Workforce
I recently had the chance to lead a brainstorming session with a company at a critical juncture. Like many firms today, they faced a...
Jul 19, 20241 min read
A Data Room from Day One
Recently, I found myself in a spirited chat group discussion, debating whether an early-stage startup needs a data room. Some argued that...
Jul 10, 20242 min read
Co-Founders of Unicorns
Read this compelling research about the co-founders of unicorns. Many are immigrants or children of immigrants.
Jul 1, 20243 min read
It Takes a Village
Ever wondered why some startups seem to effortlessly soar while others struggle? The secret often lies in their village—a dynamic network...
Jun 24, 20243 min read
Cap Table From Day One
Managing a cap table from the beginning of your startup journey will prevent stress, time and money sorting it out later on.
Jun 18, 20243 min read
Safeguard Equity in Your Startup
A strategic guide on how to protect your equity and not give it away or dilute your shares while you building your startup.
Jun 12, 20242 min read
Should You Join an Accelerator
Accelerators can be a game-changer for first-time startups. However, before joining, founders should read the fine print.
Jun 3, 20242 min read
Art of the Startup Pitch Deck
Find out how to make your startup pitch deck stand out. Learn from the unicorns and how they attracted investments.
May 29, 20245 min read
Is Your Company a Unicorn?
The term "unicorn" has gained significant traction among startups, venture capitalists (VCs), private equity firms (PEs), and the broader...
May 20, 20242 min read
Understanding Trauma
When people talk about startups, it's about the glamor but beneath the veneer exist emotional and psychological challenges.
May 7, 20243 min read
Become a Connector
For many startup founders without traditional sales or client-facing backgrounds, transitioning into an outward-facing role can be quite...
May 3, 20242 min read
Skills for startup founders
Look up the important skills of a startup founder and you’ll have a dizzying list of skills that you need to have to succeed. You wonder...
Apr 25, 20242 min read
Best tools for Startups
Why Do You Need Tools? Founding a business is thrilling and nerve-wracking all at once. The excitement of building something from...
Apr 18, 20243 min read
Omotenashi
Japanese way of customer service is called Omotenashi. Find out what makes it different and what we should learn from the Japanese way.
Apr 16, 20242 min read
Unique Value Proposition
In a world awash with choices, standing out is not just a luxury for a startup—it's a necessity. The dreaded "me too" label can be the...
Apr 16, 20243 min read
Your first 10 customers
For first-time founders, getting the first customer is difficult enough. Getting to the first 10 customers seems like an impossible feat....
Apr 16, 20243 min read
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